Business is hard.
Are you stuck and don’t
know how to tell your story as a business owner or leader?

We help you end the sleepless nights, anxiety, and internal mind games that haunt you by creating the a-ha moments that give you Extreme Clarity.

We do it by helping you
create your own
Purpose-Driven Story
using our exclusive
story formula.

Do you Really Need A story?

What is the big deal
about having a story anyway? 
You know your business, right?

Well, can you:

    • Explain the pain you solve in one sentence?
    • Explain your big idea in one sentence?
    • Explain your business’s purpose or “why” in one sentence?
    • Share your business, so everyone just gets it?

Or are you like a hopeful television show producer I was working with who took two hours to get his big idea down to five minutes, losing me after a few seconds? Do you see people get that lost look in their eyes when you share your business?

Your clients and customers want help.
If it takes you more than one sentence to:

    • Explain your business
    • Create social media content
    • Create a script for a new video

Then you DON’T have extreme clarity, and without extreme clarity, it’s almost impossible to make it all happen without keeping you up all night or giving yourself a panic attack.

The solution is to create your story with extreme clarity. Then, potential clients will nod their heads with understanding, listen to your offer, and buy more often.

The solution:

Make Your Story Extremely Clear
With Story Coaching and our exclusive
story formula

Your Purpose is Your Cornerstone

Do you have a defined one-sentence purpose for your business?

Purpose-driven companies outperform their competitors by 1,000%. Your business’s purpose is how you elevate and inspire people.

Identity & Foundation

Do you know the pain your business solves? Do you have your big idea down to one sentence? Do you know what success means to you?

These are all critical components of your identity and foundation.

Who's the Hero of Your Story?

Who is the hero of your business’s story? If you think it’s you, then you are in for a rude awakening.

Your business is just a guide to help your customers get where they want to go and overcome their pains.

Understanding Your Customers

It’s critical always to be customer-centric and know everything about your customer. Showing you understand what your customers are going through will earn their trust. After all, people don’t care how much you know until they know how much you care.

Matching Your Solution

Once you earn your customer’s trust, you’re in a place to help them. You can present your solution in a way that will communicate with them on an emotional level. With an emotional connection, they will view your product or service as a possible solution.

What Makes You Unique?

To stand out against your competition, you must know what makes you unique. If you are not unique, you are destined to compete on price and become a commodity. Commodities work on very low margins and are ripe for failure. So what gives you an unfair advantage?

We have over 27 Years of Experience Telling Stories of People, Products, and Businesses

We have Created, Branded, and Launched More than 250 Products

We have sold more than 85 million Storytelling Sales Publications

Our stories Have Sold Hundreds of Millions of Dollars Worth of Products and Services

How Story coaching can Help you

Identify Your Purpose
and Establish Your Identity

The cornerstone of any business is the founder’s personal purpose. It’s what creates passion and is what drives the business. It’s the key to a solid foundation.

Our coaching begins by helping each founder discover their personal purpose in life: What brings them true happiness and joy.

We then establish the rest of the foundation, including the main “Escape From” pain you solve, your big idea, your business purpose, and how you define success for your business.

An established identity allows you to sleep at night because you know your business and how to clearly communicate it.

Story Creation

Our next step is to coach you to create your business story.

We start by creating a proper understanding of your business’s ideal customer. We learn their characteristics, behaviors, pains, and emotions to get a clear picture of their lives. Then you will know how to position your solution (product and/or service).

When a client feels that you understand them, they will trust what you say and listen to what you have to offer.

With all of the content of your story defined, you don’t have to reinvent the wheel every time you need to talk about your business.

Transforming Your Business

With your story’s content created, we teach you how to use it to create your master story, video scripts, social media content, irresistible offers, headlines, email subject lines, and so much more.

Your story also helps you create your business’s long-term strategy. Then, with your strategy in place, you’ll know what to do next. And next. And next.

We can also coach you on how to implement your story in many areas of your business.

With a powerful purpose-driven story, you are primed to grow your business and help elevate and inspire others.

What are you waiting for?
Get your FREE Story Check Now!


I have worked with Rod McKenzie, Jr. on a myriad of business projects over the past 21 years. Mr. McKenzie has consistently displayed a rare set of creative, organizational, and operational skills. He’s a self-starter who needs little to no direction and he has demonstrated that he’s willing to do whatever it takes to deliver for the team or a project. His vast experience and creative spirit make him an incredible contribution to any team, not to mention he’s one of the most humble and nicest guys you are ever going to have the pleasure to work with in business.

Todd Strand

Networking Executive & Serial Entrepreneur

They say if you walk into a room and you’re the most successful person there, then you’re in the wrong place. The problem with Rod is he’s so smart he’s always been the giant in the room. So instead of continuously looking for a different room, he’s spent his time mentoring, teaching, and elevating those around him. I’ve been blessed to call him friend and mentor. Co-Founder of Activity Living. Founder of Blue International. Founder of Green House Properties. Now retired and traveling the world with wife and four children.

L.D. Stauffer

Serial Entrepreneur

Rod is a confidence booster. He has the keen ability to make you feel confident in your abilities and skills. He is a person of love and passion and helps you want to be a person of the same. He has the ability to help you see out of the box solutions to your problems and concerns. I have worked with many mentors and motivational speakers, and working with him helped me gain a perspective on my life’s work that I had never seen before with the previous people I have worked with.

Joseph D. Kepo'o

Chiropractic Physician

Rod brings years of experience in marketing, sales, and a talent for strategy to the table – whatever table you happen to find yourself. His book, “Are You Ready to Start a Business?” is where any aspiring entrepreneur should begin.

Ryan Houmand

Author and People Developer

Rod mentored me as I started one of my businesses and helped my colleagues discover our purpose. His training and time have helped me to become a better leader and entrepreneur.

Tanner Ravsten

CEO/Owner of Luxe Cars and Imports, LLC

Working with Rod is a joy. He is a deep thinker and has a positive energy that can help anyone feel confident about making their business a success.

Eric Thayne

Owner, Celadora Studios

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