Do you Really Need A story?
What is the big deal about having a story anyway? You know your business, right?
If you are like many business owners, you may not realize that you are offering something that customers don’t want or need, and you are primed for failure.
Yes, the numbers are real. According to a study by CB Insights, 42% of businesses fail because there is no market need for their product or service.
The solution is to have extreme clarity about your customers and your business.
Your business’s story is not a “Jack and Jill ran up the hill” story. Instead, it has critical elements that define your business’s purpose,
identity, foundation, customers, and how your product or service transforms their lives.
Once you know your story, you can use it in every part of your business and create a long-term strategy for growth and success.
Your story’s critical elements
Your Purpose is Your Cornerstone
Do you have a defined one-sentence purpose for your business?
Purpose-driven companies outperform their competitors by 1,000%. Your business’s purpose is how you elevate and inspire people.
Identity & Foundation
Do you know the pain your business solves? Do you have your big idea down to one sentence? Do you know what success means to you?
These are all critical components of your identity and foundation.
Who's the Hero of Your Story?
Who is the hero of your business’s story? If you think it’s you, then you are in for a rude awakening.
Your business is just a guide to help your customers get where they want to go and to overcome the pains they have.
Understanding Your Customers
It’s critical to always be customer-centric and know everything about your customer. Showing you know what your customers are going through will earn their trust. After all, people don’t care how much you know until they know how much you care.
Matching Your Solution
Once you earn your customer’s trust, you place yourself in a position to help them.
You can present your solution in a way that will communicate with them on an emotional level. With an emotional connection, they will view your product or service as a possible solution.
What Makes You Unique?
To stand out against your competition, you must know what makes you unique. If you are not unique, you are destined to compete on price. If you compete on price you become a commodity. Since commodities work on very low margins, you are ripe for failure. What is it that gives you an unfair advantage?
We have Over 26 Years of Experience Telling Stories of People, Products, and Businesses
We have Created, Branded, and Launched More than 250 Products
We have sold more than 82 million Storytelling Sales Publications
Our stories Have Sold Hundreds of Millions of Dollars Worth of Products and Services
Our next step is to coach you to create your business’s master story.
We start by creating a true understanding of your business’s ideal customer. We learn their characteristics, behaviors, pains, and emotions to get a clear picture of who they are and what their lives are like.
Once we understand your customers, we learn how you can transform their lives with your products or services.
What are you waiting for?
Set up a time for your
FREE Story Check Now!
I have worked with Rod McKenzie, Jr. on a myriad of business projects over the past 21 years. Mr. McKenzie has consistently displayed a rare set of creative, organizational, and operational skills. He’s a self-starter who needs little to no direction and he has demonstrated that he’s willing to do whatever it takes to deliver for the team or a project. His vast experience and creative spirit make him an incredible contribution to any team, not to mention he’s one of the most humble and nicest guys you are ever going to have the pleasure to work with in business.
They say if you walk into a room and you’re the most successful person there, then you’re in the wrong place. The problem with Rod is he’s so smart he’s always been the giant in the room. So instead of continuously looking for a different room, he’s spent his time mentoring, teaching, and elevating those around him. I’ve been blessed to call him friend and mentor. Co-Founder of Activity Living. Founder of Blue International. Founder of Green House Properties. Now retired and traveling the world with wife and four children.
Rod is a confidence booster. He has the keen ability to make you feel confident in your abilities and skills. He is a person of love and passion and helps you want to be a person of the same. He has the ability to help you see out of the box solutions to your problems and concerns. I have worked with many mentors and motivational speakers, and working with him helped me gain a perspective on my life’s work that I had never seen before with the previous people I have worked with.
Rod brings years of experience in marketing, sales, and a talent for strategy to the table – whatever table you happen to find yourself. His book, “Are You Ready to Start a Business?” is where any aspiring entrepreneur should begin.
Rod mentored me as I started one of my businesses and helped my colleagues discover our purpose. His training and time have helped me to become a better leader and entrepreneur.
Working with Rod is a joy. He is a deep thinker and has a positive energy that can help anyone feel confident about making their business a success.